Jerusalem and Tel Aviv are now offering more information to tourists than ever before with new information centers in each city. The Jerusalem Development Authority (JDA) has launched a series of services to make the city more accessible and convenient for tourists, including a new city pass that offers a bus service from the airport to Jerusalem, free inner-city public transportation and discounts at the city’s attractions and museums. In addition, the JDA has placed colorful information trucks around the city that also offer cellphone recharging stations and refreshments.
JDA in cooperation with OTIPASS launched the Jerusalem City Pass, a $36 ticket purchased before arriving in Israel to make travel in Israel easier and more welcoming. The pass is valid for a week, will save time spent standing in lines and offers discounts for main attractions in the city. Employees in uniform at the “itraveljerusalem” stand will greet tourists arriving at the airport, validate their tickets, supply information and direct them to a branded bus to Jerusalem with free Wi-Fi and no extra charge. On the bus, travelers will see the “itraveljerusalem” webpage (available in six languages) and receive updates on events in the city. Also included if purchased in advance is inner-city public transportation, including buses and the light rail, with no surcharge.
The Jerusalem Development Authority has stationed huge colorful trucks in the Jaffa gate and the Machne Yehuda food market where visitors will be able to obtain information on tourist attractions, art, cultural events, the culinary scene and historical sites. The trucks will have free Wi-Fi, an option to recharge cell phones and enjoy a cool and refreshing drink.
The Ministry of Tourism and the Tel Aviv-Yafo Municipality have also launched two new Tourist Information Centers in Tel Aviv, with an information truck located on the Tel Aviv Promenade in front of the Frishman Beach, and a pop-up information center operating on weekends inside the historic clock tower at the entrance of Jaffa. For more information, click on the Official Jerusalem Travel Site.
By: Alan Fine