The Malta Tourism Authority hosted a media and travel industry event on Thursday, March 7, 2024, at the new home of the Malta Permanent Mission to the UN in New York City. The focus was on Malta’s growing luxury product, new-five-star hotel openings, and curated experiences.
Michelle Buttigieg, North American Representative of the Malta Tourism Authority (MTA), welcomed guests and noted that the 2023 total number of visitors from the U.S. was 55,096, an increase of 35.6% over 2022 and a 9% increase over 2019 pre-COVID numbers. Canada also showed 36.3% growth (20,820) over 2022 and an increase of 7.5% when compared to 2019 (pre-COVID figures). Buttigieg credited the increase with the support of Malta’s travel industry partners, such as Virtuoso, USTOA (United States Tour Operators Association), and the Travel Agent Academy, as well as MTA’s diverse but targeted promotional campaigns.
Buttigieg then introduced H.E. Ambassador Vanessa Frazier, Permanent Representative of Malta to the United Nations in New York, who delivered remarks on Malta’s growing recognition in the international community and more specifically in the U.S. Ambassador Frazier said that she was very pleased to host MTA’s first official event at the new home of Malta’s Permanent Mission to the UN and looks forward to hosting more tourism focused events.
A video message from MTA CEO Carlo Micallef, noted that “Malta, for many years, was considered the hidden gem of the Mediterranean, but through the hard work of our MTA Representative in NY, Michelle Buttigieg, her team, and our partners in the U.S., Malta isn’t so hidden anymore.”
A panel discussion focused on “Luxury Malta,” starting with Christophe Berger, Director of VisitMalta Incentives & Meetings, who discussed the expansion of Malta’s luxury hotel product, and noted that Malta continues to maintain its position as a leader in yacht & superyacht registration, as the largest register in Europe, as well as being part of the top 10 registered in the world. Berger also noted that the partnerships with the Forbes Guide and inclusion of Malta in the Michelin Guide have also put Malta on the luxury travel map. Jason Allan, from Exclusively Malta, a Virtuoso Preferred Supplier, shared insights into luxury curated experiences that take advantage of Malta’s rich history, culture, diversity, and gastronomy. He noted that “luxury is not defined by a price tag and that travelers are seeking to experience Malta through the locals and their storylines.” Rodolfo Cresta, of Melia Hotels International, provided an overview of the upcoming new hotel opening named ME Malta by Melia in St. Julians, further enhancing the country’s luxury hospitality offerings.
About Malta
Malta and its sister islands, Gozo and Comino, an archipelago in the Mediterranean, boast a year-round sunny climate and 8,000 years of intriguing history. It is home to three UNESCO World Heritage Sites, including Valletta, Malta’s capital, built by the proud Knights of St. John. Malta has the oldest free-standing stone architecture in the world, showcasing one of the British Empire’s most formidable defense systems, and includes a rich mix of domestic, religious, and military structures from the ancient, medieval, and early modern periods. Rich in culture, Malta has a year-round calendar of events and festivals, attractive beaches, yachting, a trendy gastronomical scene with 6 Michelin-starred restaurants, and a thriving nightlife, there is something for everyone.
For more information on Malta, please visit www.VisitMalta.com.
About Gozo
Gozo’s colors and flavors are brought out by the radiant skies above it and the blue sea that surrounds its spectacular coast, which is simply waiting to be discovered. Steeped in myth, Gozo is thought to be the legendary Calypso’s Isle of Homer’s Odyssey—a peaceful, mystical backwater. Baroque churches and old stone farmhouses dot the countryside. Gozo’s rugged landscape and spectacular coastline await exploration at some of the Mediterranean’s best dive sites. Gozo is also home to one of the archipelago’s best-preserved prehistoric temples, Ġgantija, a UNESCO World Heritage Site.
New York Jewish Travel Guide
