The corner of East 67th Street and Third Avenue is now officially known as Yad Vashem Way, a powerful tribute to Holocaust victims and survivors. The dedication ceremony, held on Thursday, January 30, at Park East Synagogue, was part of Yad Vashem’s initiatives in New York marking International Holocaust Remembrance Day and the 80th anniversary of the liberation of Auschwitz.
The street co-naming is a milestone in preserving Holocaust memory in the heart of New York City, home to one of the largest communities of survivors. The event was attended by numerous dignitaries, including Congressman Jerry Nadler, Consul General of Israel in New York Ofir Akunis, Council Member Keith Powers, New York State Senator Liz Krueger, Assemblyman Alex Bores, Manhattan Borough President Mark Levine, and Yad Vashem Chairman Dani Dayan. Menashe Shapiro of the office of Mayor Eric Adams presented a proclamation noting the work of Yad Vashem.
A Powerful Ceremony of Remembrance
Holocaust survivor and spiritual leader Rabbi Arthur Schneier reflected on the personal significance of the moment, recalling how he witnessed the burning of his synagogue in Vienna on Kristallnacht. “On November 10, 1938, I saw my synagogue burn. And now, here in New York, a city that embraces and protects its Jewish community, we dedicate a street to Yad Vashem,” he said. “The difference is profound.”
Council Member Keith Powers stressed the urgency of remembrance, stating, “At a time of rising antisemitism and fear, remembering the Holocaust is more crucial than ever. New York City is home to the largest community of Holocaust survivors outside of Israel, but that number is sadly diminishing. We must ensure future generations learn about these atrocities so they are never repeated. Now, every passerby who sees East 67th Street designated as Yad Vashem Way will be reminded of the history and resilience of the Jewish people. I am proud to honor the memory of the victims today.”
At the unveiling, Chairman Dani Dayan emphasized the significance of the dedication, stating, “This street sign is more than just a name—it stands as a powerful symbol of our collective responsibility to preserve Holocaust memory and confront the alarming rise of hatred and intolerance. By bringing the name of Yad Vashem to the heart of Manhattan, we hope this street will inspire all who pass by to remember the victims and survivors and to carry the story of the Holocaust forward.”
Manhattan Borough President Mark Levine emphasized the significance of preserving Jewish heritage, stating, “As the number of Holocaust survivors dwindles and antisemitism rises, adding new symbols of Jewish heritage to our city is more important than ever. Yad Vashem Way will stand as a lasting reminder of our commitment to remembering the millions who suffered and honoring the resilience of those who survived. I am grateful to Rabbi Arthur Schneier, Yad Vashem, and my colleagues in city government for their dedication to ensuring this vital history is preserved for future generations.”
The enduring significance of Yad Vashem’s mission was emphasized as the need to preserve the memory of the Holocaust grows with time. The responsibility to ensure that its horrors are never forgotten remains crucial, with a commitment to saying “never again” not only to antisemitism but also to the dehumanization of others, the exploitation of fear for political purposes, and all forms of discrimination and hatred. This message was highlighted by NY State Senator Liz Krueger.
A Musical Tribute to Memory and Resilience
The ceremony was enriched by a moving performance from the Park East Day School Choir, whose stirring rendition of Hebrew songs added depth and emotion to the event. The voices of the young choir members symbolized hope and the importance of passing Holocaust remembrance to future generations.
Acclaimed cantor Benny Rogosnitzky further united the congregation with his powerful rendition of traditional melodies. His heartfelt performance underscored the solemnity of the occasion, bringing the community together in a shared moment of reflection and remembrance.
Honoring the Legacy of Holocaust Victims
Yad Vashem, established in 1953, is Israel’s official Holocaust memorial and research center, dedicated to preserving the memory of the six million Jews murdered during the Holocaust. The institution includes a museum, archives, research facilities, and educational programs, making it a global center for Holocaust education and remembrance.
Dani Dayan, Chairman of Yad Vashem, emphasized the importance of ensuring that Holocaust memory remains central in public consciousness. “This street co-naming in New York City is a testament to the resilience of the Jewish people and a declaration that we will never allow history to be forgotten,” he said.
The event concluded with a proclamation officially declaring January 30, 2025, as Yad Vashem Way Day in New York City. The newly unveiled Yad Vashem Way sign now stands prominently on Third Avenue, ensuring that all who pass by are reminded of the memory of the Holocaust and the unwavering commitment to honor its victims.
Meyer Harroch, New York Jewish Travel Guide
