Brooklyn dessert lovers, get ready — a new kosher French patisserie has arrived, and it’s already making waves online. Viva LaDough, located at 501 Avenue M, Brooklyn, NY 11230, has quickly become the talk of the town, thanks to its stunning pastries, inventive menu, and Instagram-worthy creations. From chocolate-coated fruit pastries to croissant pizza and croffles, this bakery is redefining kosher sweets with a fun, creative twist.
Going Viral Before You Even Take a Bite
You know something’s special when people are posting on social media from across the country. Viva LaDough has already gone viral, with fans sharing posts like:
- “I may have to fly in for this!” ✈️
- “I haven’t tried the chocolate one yet!” 🍫
- “I’m going later just to take a look.” 👀
A few months ago, dessert lovers in New York were struggling to find kosher bakeries offering fruit-shaped pastries. These pastries were previously only available in California. When they discovered Viva LaDough, excitement erupted. One fan described the mango pastry, featuring a white chocolate shell filled with mousse, cake, jam, and real mango pieces, as “absolutely incredible.” They also noted that even the raspberry pastries were bursting with flavor.
This buzz isn’t just about taste — it’s about the experience, the creativity, and the artistry behind every treat. Viva LaDough has mastered the art of combining classic French pastry techniques with kosher standards and a playful, modern flair.
A Menu That’s Anything But Ordinary
Viva LaDough’s menu reads like a dream come true for pastry enthusiasts and adventurous foodies alike. Here’s a closer look at some of the must-try items:
Chocolate Shell Pastries – These visually stunning pastries are crafted to be both beautiful and delicious. The mango version comes with a white chocolate shell, mousse, cake, jam, and real mango pieces. In contrast, the raspberry pastry bursts with fresh fruit flavor. Every bite is a balance of texture, sweetness, and artistry.
Croissant Pizza – Who knew croissant dough could become pizza? This bakery has reinvented the classic dish with flaky, buttery croissant crusts topped with inventive flavors:
- Vodka
- Margherita Basil
- Pesto
- Broccoli Cheddar
The result is crispy, soft, and indulgent, combining the rich flavor of French dough with beloved pizza toppings.
Croffles (Croissant + Waffle) – Yes, it’s exactly what it sounds like: buttery croissant dough cooked in a waffle iron. It creates a crispy, fluffy masterpiece. Choose from maple or torched s’mores varieties for a fun, indulgent treat.
Waffles on a Stick – Perfect for grabbing on the go, these sweet treats are topped with torched marshmallow for that extra wow factor.
Traditional Pastries & Seasonal Specials – Croissants, cookies, and other French-inspired creations round out the menu. Additionally, there are specialty pastries that rotate seasonally to keep things exciting.
Pop-Up Fun at Macy’s
Viva LaDough isn’t just a Brooklyn staple — it’s also popping up at Macy’s Herald Square Holiday Market for a limited time. Here, visitors can try croissant pizza, croffles, and other viral pastries. This takes place in a festive, bustling environment.
This pop-up gives fans a chance to enjoy their favorites while shopping for the holidays or just treating themselves. The creativity, presentation, and flavor of the pastries make it clear why people are flocking to Viva LaDough, whether in Brooklyn or at Macy’s.
The Experience: More Than Just Pastries
What sets Viva LaDough apart is the experience it offers. Every pastry is designed to be photogenic, playful, and unique. Fans have shared their excitement online, posting photos, videos, and glowing reviews:
- “I still might fly out just to try these pastries!”
- “The croissant pizza is a game-changer!”
- “Croffles with s’mores? I’m obsessed.”
The bakery also caters to a broad audience: from kosher food enthusiasts to casual dessert lovers seeking beautiful, high-quality pastries. The combination of attention to detail, creativity, and kosher certification ensures that everyone can enjoy these treats with confidence and excitement.
Why It’s a Must-Visit
There are plenty of bakeries in Brooklyn. However, Viva LaDough stands out because of:
- Viral Appeal: People are talking, sharing, and visiting from near and far.
- Creative Menu: From croissant pizzas to croffles, no two bites are ever the same.
- Kosher Standards: Fully kosher and certified, so it meets the needs of the local community.
- Visual Artistry: Every pastry is carefully crafted to look as good as it tastes.
- Pop-Up Excitement: Limited-time events like Macy’s Holiday Market keep things fresh and engaging.
Whether you’re a local Brooklynite or visiting New York, Viva LaDough is a destination for anyone who loves pastries, creativity, and fun culinary experiences.
Location & Ordering
- Brooklyn Flagship: 501 Avenue M, Brooklyn, NY 11230
- Order Online: Viva LaDough Menu & Orders
With online ordering and a fun, social-media-ready presentation, it’s easy to enjoy these pastries whether you’re taking them home, enjoying them on the go, or visiting the pop-up.
Social Media Buzz
The excitement isn’t just in-store — it’s all over social media. Fans have been sharing:
- Photos of their chocolate shell pastries and croissant pizzas
- Videos of the crispy, fluffy croffles
- Reactions to unique flavors and creative combinations
The response proves that people love discovering something new, fun, and delicious. This is especially true when it’s kosher and innovative. Viva LaDough has captured the imagination of foodies everywhere. This makes it one of Brooklyn’s most talked-about bakeries.
Final Thoughts
Viva LaDough isn’t just a place to grab a pastry — it’s a destination for dessert lovers, foodies, and anyone who enjoys creativity in the kitchen. With its beautiful pastries, inventive menu, and viral appeal, it’s easy to see why people are talking about it from Brooklyn to beyond.
From the mango chocolate shell pastries to croissant pizzas and croffles, each bite is a combination of art, flavor, and fun. Whether you’re stopping by the flagship location, ordering online, or visiting the Macy’s pop-up, Viva LaDough delivers an experience that’s both memorable and delicious.
Don’t just take our word for it — grab your camera, bring your appetite, and get ready to experience Brooklyn’s most exciting kosher French patisserie. Your taste buds will thank you.
Written by the New York Jewish Travel Guide Editorial Staff
