The landscape of luxury hospitality in Tel Aviv is shifting as The George, one of the city’s most prestigious business and leisure hotels, officially joins the Israel Canada Hotels chain. Opened approximately two years ago with a massive investment of 300 million ILS, The George is situated on the first 14 floors of the Alpha Tower in the vibrant Montefiore neighborhood. By joining the network, the hotel is set to bolster the chain’s “Premium Collection,” standing alongside other flagship properties like the renowned Galei Kinneret, and further solidifying the group’s strategy to lead the market in high-end urban hospitality.
Designed to offer a comprehensive “lifestyle” experience, The George is far more than a place to sleep; it is a meticulously curated ecosystem for both international travelers and locals. The hotel emphasizes superior design interwoven with art collections and state-of-the-art facilities. Guests can relax in spacious, stylishly appointed rooms or visit the extensive wellness center, which features private treatment rooms, a sauna, and a menu of face and body therapies. For the active traveler, the hotel offers Pilates classes and personal training sessions, ensuring that fitness routines need not be paused while on vacation.
The amenities at The George cater to those seeking the high life in the White City. A standout feature is the rooftop infinity pool, which offers sweeping views of the Tel Aviv coastline, providing a perfect escape from the urban bustle below. Culinary enthusiasts can enjoy the on-site gourmet restaurant, while a 24/7 concierge service is available to secure reservations for the city’s hottest dining spots, events, and performances. Furthermore, the property houses an exclusive members’ club that offers co-working spaces, cultural events, and business facilities, creating a unique environment where work, leisure, and luxury seamlessly converge.
To celebrate this new chapter, the hotel has launched a special winter campaign offering significant value for visitors. Currently, guests can enjoy a 20% discount on their stay, with midweek rates starting at 850 NIS per night and weekend rates starting at 990 NIS (accommodation only, subject to availability). Reuven Elkes, CEO of Israel Canada Hotels, described the partnership as a natural evolution, noting that the hotel’s unique character and high standards align perfectly with the chain’s DNA. With this latest addition, Israel Canada Hotels now operates 38 properties across Israel and abroad, managing approximately 4,000 rooms with a focus on modern design and exceptional guest experiences.
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